This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Marketers are So Full of Crap
<rant>I’m listening to The Influencer Project. It’s a really interesting project – 60 minutes of 60-second tips from the Who’s Who on the web talking about creating influence online. I could be a little bitter that I didn’t get invited to help, but as I’m listening to these folks… I came to the realization that many of them are just…
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Email Marketing & Automation
Stop Assuming I Know You!
At least once or twice a week, I get some email that’s smartly crafted, personable, and I have absolutely not a single clue why I’m receiving the email or the company that sent it. It typically goes something like this: From: [Product] Subject: [Product] Version 2 Released! Hello [Product] User! We’ve been hard at work that last few months redesigning…
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Advertising Technology
Skip The Resume and the Job Fair
On Sunday, I was working on another startup’s plans and had a discussion with all of my partners about transparency and the Internet. It’s no different. As business leaders, they need to be out in front of the herd, need to have their presence known, need to have photos out there that people can see. They need to step outside…
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Does Your Site Say “Keep Out”?
When I work with some SEO professionals, they’re push the highest search volumes or most competitive words. When I work with traditional media, they’re always pushing eye balls and reach. When I work with social media guys, they’re always measuring fans and followers. When I work with designers, they want to design for the smallest resolutions. I don’t listen to…
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Content Marketing
Selling IN Content is not Selling WITH Content
In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn’t directly influence the sale of their products nor services. Ugh. What an absolutely disastrous content strategy. If the goal of every piece of your content is to sell something, you…
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Content Marketing
My Blog is Better Than 99.86% of All Other Blogs!
Today, I read a great post on Blog Burnout from a colleague. It got me wondering where all this blogging stuff is getting me. I am not thinking of ending my blogging; no chance of that! I love it too much (and I mean too much!). Unfortunately, I may not be that good – it depends on how you view…
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Who’s Twittering You?
Reputation managers can set up alerts on micro-blogging and communicate to consumers, supporters and criticisms directly. Here's how to set up an alert for those communications within minutes.
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Customer Data Platforms
Digging for Gold with Web 2.0
I was speaking to a good friend of mine, Bob Flores, who is a leader in the Telecom industry. Bob educates companies on corporate leadership and specializes in building efficiencies in the Telecom industry. Bob asked me tonight what I thought the next Internet big idea was. Here’s what my thoughts were: There’s not much money on the internet by…
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Content Marketing
Every Home Office Needs One!
A little over a year ago (2005) I was doing quite a bit of consulting on the side and needed to get some new hardware around the home to handle it. I purchased a new computer, new netgear wireless router and wireless cards… and the best investment was my LinkStation. The LinkStation connects directly to my wireless router and has…
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Mobile Marketing, Messaging, and Apps
Learn to Play Nice
If you look back at the history of this blog, you’ll find that we get excited about finding new technologies and educating our readers on them. Unless a company is doing something immoral or just plain stupid, we’re typically positive in our approach. I don’t want this blog to get so big that we can bury some companies while promoting…
