Ecommerce and RetailMarketing InfographicsSocial Media Marketing

How Technology Impacts Where We Eat

We shared a post on FlockTag, a loyalty and reward system for coffee shops and restaurants that helps drive customer retention. Online ordering, online reservations, online reviews, social media, digital coupons, local search… technology is having a huge impact on how we find and frequent places to eat.

In fact, the National Restaurant Association reports that 45% of consumers have already chosen where to eat utilizing an online tool. And 57% of patrons utilize online reviews to help them determine where to eat next! And technology will continue to impact this industry in the future – from online payments to self-ordering utilizing a tablet or mobile device. Last summer they developed this infographic to provide some insight:

NRA-Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles