We shared a post on FlockTag, a loyalty and reward system for coffee shops and restaurants that helps drive customer retention. Online ordering, online reservations, online reviews, social media, digital coupons, local search… technology is having a huge impact on how we find and frequent places to eat.
In fact, the National Restaurant Association reports that 45% of consumers have already chosen where to eat utilizing an online tool. And 57% of patrons utilize online reviews to help them determine where to eat next! And technology will continue to impact this industry in the future – from online payments to self-ordering utilizing a tablet or mobile device. Last summer they developed this infographic to provide some insight: