Mobile and Tablet MarketingSearch MarketingSocial Media & Influencer Marketing

Seriously…Why Are You?

We work with a lot of sophisticated clients so much of our work isn’t complex… it’s really just trying to focus our clients, prioritize their work, and execute on the strategies developed.

  • Why are you dumping more money into short-term campaigns instead of investing into long-term strategies?
  • Why are you expecting more sales when you haven’t proportionately increased your marketing investment?
  • Why are you still keeping sales staff on the payroll when they aren’t closing qualified leads?
  • Why are you developing solutions internal when you can go buy it cheaper, faster and better?
  • Why are you trying to develop more features when you’re losing clients over ones that don’t work?
  • Why are you shopping for the cheapest, knowing that your brand isn’t cheap?
  • Why are you still paying someone to update your site when content management systems are affordable?
  • Why are you still doing business with the same agency that can’t prove their ROI?
  • Why are you investing in a new campaign when you didn’t allow the last one to complete?
  • Why are you rewarding new clients and not ones that have been with you for a long time?
  • Why are you paying for pay per click when you’re not filtering negative keywords or even testing different versions of your ads or landing pages?
  • Why are you buying a new website that doesn’t include mobile, search and conversion strategies?
  • Why are you paying to promote your site when it’s not optimized for search?
  • Why are you shopping for a new site when you never took advantage of the last one?
  • Why are you advertising on other sites when you don’t have videos on your own?
  • Why are you trying to rank on keywords that you’ll never rank on and ignoring long-tail ones you can?
  • Why are you selecting keywords that drive thousands of visitors when all you need is a few?
  • Why are you trying to rank nationally when you don’t rank locally?
  • Why are you trying to rank better on keywords that won’t convert into sales?
  • Why are you reviewing analytics each week when you haven’t set up events, goals, conversion tracking, e-commerce integration or sales funnels?
  • Why are you wanting to dive into social media when you know you don’t like being social?
  • Why are you marketing on Twitter when your site isn’t converting visitors?
  • Why are you looking for new subscribers when so many are unsubscribing from your email?
  • Why are you sending out your crappy weekly email instead of sending an incredible monthly email that drives actual results?
  • Why are you marketing on Facebook when you don’t have an email nurturing program?
  • Why are you blogging on a domain that you don’t own… creating value and authority for something you’ll never benefit from?
  • Why are you blogging and not promoting the content you’ve spent so much time writing?
  • Why are you working on a resume? Great jobs never come from submitting a resume anymore?
  • Why are you going to work every day dreading what you do instead of quitting and doing what you love?
  • Why are you on Twitter and Facebook and not blogging?
  • Why are you starting an email program when your site isn’t working?
  • Why are you worried about bounce rate when you don’t have anything on your site to keep people engaged?
  • Why are you writing more content when you don’t even have a photo of yourself on your site for people to know who you are?
  • Why are you writing great content and presenting it on a site that you hate?
  • Why are you wasting time thinking about the next big thing instead of mastering what you already have?
  • Why are you trying to do it all yourself instead of getting help?

I often joke with folks that I’m a social media consultant but I rarely get to consult with people about social media. It’s quite true, though. Today one of our clients just started a Facebook page for their company… 6 months after we started working with them. It would have been irresponsible for me to have them dive into a social media strategy given that they hadn’t leveraged all the work they were already doing.

Everyone is always pushing marketers to do something new, different, exciting, etc… but without a great foundation to build upon, it’s all a waste of time and money. What are you working on that you shouldn’t be?

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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