Social Media & Influencer Marketing
Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a bit…
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The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or…
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LinkedIn: Top 25 Social Media Experts to Follow
Jason Miller recently posted on social media that he felt he had given birth when his newest creation was finally published. No doubt he's proud of this baby! The Sophisticated Marketer's Guide to LinkedIn is fantastic: creative, colorful, and packed…
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Beyond the Brand Mask: Unleashing the Social Employee
The revolution is internal, and if you look around the boardroom today, the panic is palpable. Marketing departments are scrambling to figure out the Facebook strategy. PR firms are trying to go viral on command. Management is terrified that one…
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How To Become a Social Media Marketing Specialist
I wanted to share this infographic because of its outstanding balance in presenting the skills necessary for a marketer to execute social media marketing strategies effectively. In my opinion, I wouldn't advise any student or professional to go the route…
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The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social…
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The Six Insider’s Secrets of Contagious Content
In Contagious: Why Things Catch On, Jonah Berger, a professor at the Wharton School of the University of Pennsylvania, explores the secret science behind word-of-mouth and social transmission. While many people attribute the success of a product or a viral…
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Findability: 21 New Rules of Content Marketing
Content marketing continues to evolve, but the core purpose remains the same: reach the right people with the right message, earn their trust, and inspire action. Today’s environment is noisier, more competitive, and more fragmented across channels than ever before.…
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Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that's trusted online and there's no doubt that video production will drive more direct…
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Social Media Guide for Financial Professionals
Marty Thompson is always discovering fantastic content when it comes to social business. If your company seeks professional consultation on developing your social efforts, I don't know of a better consultant in the industry. In this infographic, the guidance is…
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FATWIN: Increase Foot Traffic In-Store and Online With Omni-Channel Contests
I had the pleasure of sitting down with the founder and team at FATWIN yesterday as they launched. Scott Hill is the co-founder and executive of a measured marketing software and services company that's been helping companies for a decade.…
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TOMS: A Case Study in Profitable Cause Marketing
I had written a plea to stop killing cause marketing a while ago. Central to the controversy is that, sometimes, cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while using non-profits or charities. Opponents of cause…
