B2b
Articles Tagged b2b:
-
Social Media for Unsexy B2B Industries
In all honesty, I'm not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention - but it…
-
B2B Marketing Guide to Drive Sales Results
This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business ( B2B ) marketing efforts that drive sales results. I'm not convinced that the advice here should be literally accepted by every B2B organization,…
-
LinkedIn Groups for Sales Success
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It's also a great platform to include in your content strategies. Our advice has long been…
-
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn . I asked Troy Burk , CEO of Right On Interactive - a marketing automation platform that's been…
-
Using Social Media for Lead Generation
This infographic has some great stats but I don't think it's a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that's shared…
-
Who Is Your B2B Buyer?
We see our clients struggle often with the tone of their content... they're concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for…
-
Business to Business Alternative Marketing
One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they're unhappy and wish to leave a vendor - using terms like alternative to ,…
-
What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not…
-
Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence , and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have…
-
B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other…
