Cta
Articles Tagged cta:
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Locations for Your Calls to Action
We’re always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I’d encourage companies to program these locations into their content management themes to make it easier for businesses to add, update, and test different calls-to-action. CTA…
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The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan or workflow. Here are a couple of tips to (hopefully) cut down time and get…
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
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The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…
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The Most Important Feature of Your Corporate Blog
Tonight I had a great time at Confluence, an Indianapolis networking event, where we reunited a team to speak on the Do’s and Don’ts of Corporate Blogging. I was joined by fellow industry professionals Rhoda Israelov, Rodger Johnson, Kyle Lacy and Kevin Hood. There were minor differences in agreement over command and control of a corporate blog, but I believe…
