Customer Engagement
Articles Tagged customer engagement:
- Event Marketing
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This dynamic approach surpasses traditional advertising by creating entirely engaging, often interactive experiences that captivate both the senses and the imagination.…
- Artificial Intelligence
How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (AI). Artificial intelligence has been excelling, from Amazon’s operational efficiencies to GE’s ability to keep its equipment running. In today’s world, not only large corporations…
- Content Marketing
Here Are 6 Ways That Mobile Apps Help in Business Growth
As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a couple of years ago. Fueling the industry are app development companies with different specialty center and certifications, all aggressive in…
- Marketing Infographics
How To Improve Your Sales Prospecting Effectiveness
Effective prospecting isn’t just about making calls or sending emails—it’s about implementing a strategic, multifaceted approach that yields measurable results. The most successful sales professionals understand prospecting requires a deliberate, systematic approach and continuous measurement and refinement. This comprehensive guide explores proven techniques to elevate your prospecting game and transform potential leads into valuable business relationships. Table of ContentsMastering the…
- Advertising Technology
How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks, has created unexpected opportunities for retailers, restaurants, and other brick-and-mortar shops to capture new customers. A recent survey of 500…
- Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
- Content Marketing
The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…
- Marketing Books
What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for creating a cohesive social business strategy that delivers measurable outcomes. Li and Solis explore the intersection of social media, business…
- Marketing Infographics
6 Benefits of Branded Forums and Online Communities
This week, we released a major update of our email newsletter plugin for WordPress. One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions, or problems. WordPress plugins have their own support forums, we had website contact form submissions, and we had tested a helpdesk.…
- Analytics & Testing
Putting Your CMO in Charge of Marketing Technology Pays Off!
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital…
