Customer Experience
Articles Tagged customer experience:
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Harness Unprecedented Times to Reshape How We Work
There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our lives.…
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Acquire.io: A Unified Customer Engagement Platform
Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity. Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…
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How Retailers Are Preventing Losses From Showrooming
Walk down the aisle of any brick-and-mortar store, and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or researching information about a specific product. Still, there’s no doubt that mobile devices have become an integral part of the physical retail experience.…
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How to Choose the Best Channels for Your Customer Support Strategy
With the advent of business ratings, online reviews, and social media, your company’s customer support efforts are now integral to your brand’s reputation and your customer experience online. It doesn’t matter how great your marketing efforts are if your support and expertise are lacking. A brand for a company is like a reputation for a person. You earn reputation by…
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How to Improve Your E-commerce Customer Experience
Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…
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Why Direct to Consumer Brands are Beginning to Build Brick and Mortar Stores
The best way for brands to offer attractive deals to consumers is by cutting out the intermediaries. The fewer go-betweens, the less the purchasing cost for the consumers. There is no better solution to do this than connecting with the buyers through the Internet. With 2.53 billion smartphone users and millions of personal computers, and 12-24 million eCommerce stores, shoppers…
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Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital…
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Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…
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If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
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InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and…
