Customer Service
Articles Tagged Customer Service:
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Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond… and discussed the quality of their response as well. What if you could actually measure the impact of your conversations with your customers? It’s possible with Cogito Dialog. Cogito Dialog improves customer service agent performance by presenting them with…
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How Your B2B Marketing Success Depends on the Entire Organization
Successful business-to-business (B2B) marketing requires a combination of various strategies, including content marketing, social media, email marketing, SEO, lead generation, marketing automation, and analytics. By implementing these tactics and adapting to the evolving digital landscape, businesses can effectively reach their target audience, generate leads, and drive growth and success. What’s the Recipe for B2B Digital Marketing Success? Here are the…
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The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars – and the user experience was terrible. Sure, there were aspects of the system that were a competitive advantage… but for the most part, it was a nightmare. What grew the company…
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Social Customer Service for Marketeers
Customer service IS marketing. I’ll say it again… customer service IS marketing. Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator of customer satisfaction, retention or value. Your customers are now a key arm to all of your marketing efforts because they share…
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Wealthy Customers Want Social Customer Care
A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don’t have any such separation. Once you’re social, they’re going to utilize this channel for questions, comments and complaints. The good news is that you can really show of your customer service skills in public, thereby marketing how well you do it…
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Are You Listening?
Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy…
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Community Management Done Right
Although their roles may greatly differ from one industry to the next, community managers are usually the ones responsible for brand audience growth and engagement. Always the first in line to cater to your clients’ needs and requests, they stay focused on what’s best for your company: helping retain brand community fans, defeat inevitable trolls, and improve your brand’s overall…
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10 Steps to Brilliant Social Customer Service
We’ve written about the growth of social customer service in the past, and we continue to push our clients in that direction. Social customer service is an expectation of your customers and a fantastic opportunity for your marketing efforts. What’s better than helping a customer in the public spotlight where everyone can see how great a company you are? The…
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GM: You’re Doing Surveys Wrong
After driving my car a decade, I decided to go big or go home. Influenced by my Grandfather’s love of his Cadillac and remembering the weekend rides where he took us out… I bought my first Cadillac earlier in the year. The dealership I purchased from is fantastic… down-to-earth folks from the receptionist to the salesperson to the service people.…
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How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
