Digital Marketing

Articles Tagged digital marketing:

  • Why Snapchat is changing digital marketing

    Why Snapchat is Revolutionizing Digital Marketing

    The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data . The social network is becoming a key player in the future of digital marketing. Since its launch in…

  • Bridging the Traditional vs. Digital Advertising Divide

    Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However,…

  • Unique Industry Marketing Tips

    3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not,…

  • Email Drip Campaign Tips, Examples, Best Practices

    Email Drip Campaign Tips, Examples, Statistics and Best Practices

    Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series…

  • The #1 Complaint about Inbound Marketing

    The #1 Complaint About Inbound Marketing

    Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…

  • Slideshare Marketing Guide and Infographic

    The A-to-Z B2B Marketing Guide to Slideshare

    SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. The…

  • Social Media Benefits for Small Business

    Proven Ways Your Small Business Benefits from Social Media Marketing

    Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of…

  • Viral Video Content

    Viral Marketing Isn’t About the Viral Formula: It’s About the Human One

    For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico,…

  • Local Band SEO and Digital Marketing

    Digital Marketing and SEO for Bands and Musicians

    Over the years, I've become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can…

  • What is Good SEO?

    What, Exactly, Is Good SEO?

    Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe…

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