Digital Marketing
Articles Tagged digital marketing:
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Content Marketing
Viral Marketing Isn’t About the Viral Formula: It’s About the Human One
For years, marketers have sought to unlock the secrets of virality. They study patterns, examine algorithmic triggers, and reverse-engineer breakout campaigns in hopes of finding the elusive formula that guarantees millions of views. But according to creative veteran David Murdico, this approach is fundamentally flawed—not because it lacks rigor, but because it overlooks the most essential ingredient: the human factor.…
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Email Marketing & Automation
Digital Marketing and SEO for Bands and Musicians
Over the years, I’ve become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can barely see from the nosebleed seats at the local stadium or amphitheater. If you want to be found locally, though,…
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Paid and Organic Search Marketing
What, Exactly, Is Good SEO?
Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe a little. Even though this particular engagement focuses on search strategy, that label carries some baggage. It often implies that…
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Content Marketing
The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on…
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Social Media & Influencer Marketing
The Small Business Content Marketing Media Matrix
Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back in complexity… we design an animation and use the content for a webinar, we use that content for a presentation…
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Social Media & Influencer Marketing
How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
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E-commerce and Retail
Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…
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Public Relations
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…
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Content Marketing
3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
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Marketing Books
UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…
