Digital Marketing

Articles Tagged digital marketing:

  • Zero Moment of Truth: Steps to Readiness for Marketers

    Zero Moment of Truth: 8 Steps to Readiness

    Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…

  • Punching Through Vocal Minorities and Online Echo Chambers

    Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online

    The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…

  • Run-DMC Image courtesy Flickr http://www.flickr.com/photos/johannahobbs/

    3 Things Run-DMC Taught Me About Social Media

    1.webp” alt=”Run-DMC Image courtesy Flickr http://www.flickr.com/photos/johannahobbs/” width=”200″ height=”150″ /> Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is…

  • UnMarketing Strategy: Adoption, Momentum, and Expansion

    UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion

    Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…

  • new media manifesto

    New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era

    Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning marketing into a two-way conversation. Now,…

  • SEO: Increase clicks on search engine result pages with SERP Optimization

    SEO: Appearing in SERPS is Only Half the Battle

    Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…

  • Web 2.0 for Business Presentation

    Embracing Web 2.0 in Business: A Personal Journey into the Digital Revolution

    As a professional deeply invested in the dynamic world of sales and marketing, I recently had the opportunity to present on a topic revolutionizing our industry: Web 2.0. Though familiar to many, this concept still holds untapped potential for businesses. Here’s a glimpse into my presentation, highlighting the transformative power of Web 2.0 in the business landscape. My journey with…

  • The Long Tail

    Marketing Observations From The Long Tail

    Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…

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