How To
Articles Tagged how to:
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How To Add Your Agency To Manage Your Google Business Listing
We've been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it's geographically targeted, it's also critical that we work on their Google Business Listing…
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YouTube: How To Provide Your Agency or Videographer With User Access To Your Channel
Yet again, I'm working with a business that is leaving an agency and working with me to optimize their YouTube presence ... and, yet again, the agency that they were working with has ownership of all of their accounts. I've…
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Writing Doesn’t Suck, It Just Requires Practice
My best friend's wife, Wendy Russell , is a television producer and writer. She hosted a successful series on HGTV called She's Crafty. We've been good friends for almost 20 years now and I've been in awe of her creative…
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How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why... first is that I have a terrible memory and often…
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How to Design, Write, and Publish Your Ebook Using Google Docs
If you've gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There's quite a number of ebook solutions out there that…
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6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting…
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How Do Search Engines Find, Crawl, and Index Your Content?
I don't often recommend clients build their own e-commerce or content management systems because of the unseen extensibility options needed nowadays - primarily focused on search and social optimization. I wrote an article on selecting a CMS , and I…
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Facebook Shops: Why Small Businesses Need To Get Onboard
The impact of the pandemic was especially hard on small retail businesses that could not sell online while their physical stores were closed. Even today 1 Facebook Shops offers a simple solution for small businesses to sell online. Why Sell On…
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How to Write a Powerful and Effective Explainer Video Script
I'm finishing up the production of a video explainer for a client of ours this week. It's been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough…
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How Retailers Are Preventing Losses From Showrooming
Walk down the aisle of any brick-and-mortar store, and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon , asking a friend for a recommendation, or researching information…
