Influencer Marketing
Articles Tagged influencer marketing:
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What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision.…
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Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn't as new as…
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This is not an Influencer Marketing Strategy, Stop It!
There's so much noise on social media that it's sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it's…
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How Julius Is Increasing the ROI of Influencer Marketing
Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission ( FTC ) have been sent , more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia…
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How To Not Fail at Snapchat
Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality ( AR ), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity…
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Why Snapchat is Revolutionizing Digital Marketing
The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data . The social network is becoming a key player in the future of digital marketing. Since its launch in…
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The Best Customer Acquisition Strategies Online
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers…
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Buzzoole: Execute Campaigns with Brand Advocates and Influencers
Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the…
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The New Big Deal of Influencer Marketing – with Examples
I should start by saying don't miss Douglas Karr's presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online…