Influencer Marketing

Articles Tagged influencer marketing:

  • Social Media & Influencer Marketingbuzzoole profile

    Buzzoole: Execute Campaigns with Brand Advocates and Influencers

    Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the points they receive in gift cards to shop online. Users sign up for Buzzoole utilizing Twitter or Facebook and the…

  • Content Marketinginfluencer marketing infographic

    Why Influencer Marketing May Just Be Your Next Strategy

    When I spoke on influencer marketing at Social Media Marketing World, I was blown away by both the demand and the ongoing discussion I had with many companies throughout the conference. I had a packed room and literally had a bunch of people follow me out of the presentation for some additional questions after the session. I shared the rap…

  • Social Media & Influencer MarketingInfluencer Marketing Examples

    The New Big Deal of Influencer Marketing – with Examples

    I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts.  Ideally, they would do it for free, but you pay to play. This is a growing market, and the…

  • Marketing & Sales VideosDepositphotos 13151676 s

    Here’s How You Don’t Get Burned with Influencer Marketing

    We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited to the Brickyard because I’m a local influencer on social media. There were a bunch of folks invited from social…

  • Analytics & Testingappinions

    Appinions: The Who, What and Which of Influence Marketing

    Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little platform that provided influence by topic and person – very useful at the time. Years later and it’s a comprehensive…

  • Marketing Infographicsinfluencers vs advocates

    Influencer Outreach Versus Brand Advocacy

    Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…

  • Social Media & Influencer MarketingInfluencer Marketing and Internet Famous

    Influencer Marketing: Beware of the Internet Famous

    A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money on the site where it was talked about and gotten no results in the past. Ironically, the article they read…

  • Content MarketingMarketing Lessons from Curse of the Golden Flower

    5 Marketing Lessons Learned from Curse of the Golden Flower

    My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…

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