Infographic
Articles Tagged infographic:
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How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss…
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Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture's CMO Insights of 2014 , but I'm afraid that it opens with a dramatic title that's misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical…
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You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies…
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The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories - one type of content stands out. Whether it's a blog post, an infographic, a whitepaper or even a video, the…
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Will Your Branded Content Idea Work? 5 Ways to Know
Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come…
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What $22 Billion Can Get You: Facebook’s Acquisitions in Perspective
Imagine if your company had so much money that you could spend $22 billion on acquiring other companies. While this would only happen in most people’s wildest dreams, it is the reality for Facebook. In 2013, Honduras and Afghanistan brought in…
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The Content Marketing Conundrum
Whether you're across the pond or here in the Americas, I don't believe the challenges with content marketing are indifferent... developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough.…
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Wealthy Customers Want Social Customer Care
A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don't have any such separation. Once you're social, they're going to utilize this channel for questions, comments and complaints. The good news…
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Tracking Content Marketing ROI for Dummies
The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment , and put it into this uber cool infographic. The popularity of content marketing is undeniable. According to the Content Marketing Institute ,…
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How to Prevent Data Breaches in This Omni-Channel World
Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform…
