Local SEO
Local SEO, or local search engine optimization, is the process of optimizing your online presence to attract more business from relevant local searches. These are searches performed on Google and other search engines by users looking for products, services, or businesses near them. Whether it’s coffee shop near me or plumber in [your city], these local marketing strategies ensure your business shows up when and where it matters most.
Unlike broader SEO strategies that target national or global rankings, local SEO focuses on visibility within a specific geographic area. This involves optimizing your Google Business Profile, building local citations, gathering reviews, and ensuring your website contains accurate location-based information. Local SEO can be a crucial driver of foot traffic, phone calls, and online leads for brick-and-mortar businesses and service providers alike.
Looking to sharpen your local SEO strategy? Explore the latest articles below for actionable tips, expert insights, and updates on what’s working now in local search.
Articles Tagged Local SEO:
- Mobile Marketing, Messaging, and Apps
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
- Social Media & Influencer Marketing
A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run roofing company that serves central Indiana. They’ve been here for decades and have an incredible reputation. Recently, a hail…
- Marketing & Sales Videos
Mia: Local Business Reviews, Loyalty, and CRM
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend…
- Paid and Organic Search Marketing
All the Details You Need to Rank with Local SEO Marketing
We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a…
- Email Marketing & Automation
Digital Marketing and SEO for Bands and Musicians
Over the years, I’ve become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can barely see from the nosebleed seats at the local stadium or amphitheater. If you want to be found locally, though,…
- Paid and Organic Search Marketing
How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area. These folks need local SEO rather than traditional, national SEO. Local businesses and individuals — dentists, plumbers, apparel stores, electronic…
- Paid and Organic Search Marketing
How to Optimize a Page for Local Search
In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…
- Marketing Infographics
Video: Local Search Strategies are Key for Large Brands
A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords…
- Paid and Organic Search Marketing
Not All SEO Professionals Are Created Equal
While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set number of pages with a few keywords and then maximizing the impact of those select pages. They weren’t used to…
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Traffic is Relative, I Have Enough
Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though? Working in the Newspaper industry gave me a fascinating look at the ridiculous chase…
