Marketing
Articles Tagged marketing:
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Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR , sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages…
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What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They'd frequently take these measurements to…
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Marketing Campaign Checklist: 10 Steps To Plan For Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity - Marketers often…
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3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own…
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B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?
As consumers, we are familiar with business-to-consumer ( B2C ) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more…
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What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence ( AI ) and Machine Learning ( ML ) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are…
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Weathering The Storm With Your Digital Marketing Strategy: A Step-By-Step Guide To Protect Profits In Unsteady Markets
It’s no secret that market conditions have changed significantly over the last year. High inflation, the impact of the war in Ukraine, and several other factors have led to the lowest growth rates seen for many years. Luckily, marketing strategies…
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How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe's motivated sequence. I'm sure it's one of those lessons I took but eventually forgot since I've not been in class…
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21 Ways To Build and Grow Your Email List
We've been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you've been operating a publication like this for a decade... especially to a B2B audience, it's not uncommon…
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Rethinking the Who, What, Where and When: How Marketers Can Lead Brands to Success in the Wake of Inflation
Over the past few months, inflation has reached all-time highs. COVID and stimulus savings, which initially relieved the burn during the onset of the inflation, have depleted, forcing consumers to rapidly shift their spending habits amid rising costs. As gas…
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Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions
Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data.…
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Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence ( AI ), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and…
