Marketing
Articles Tagged marketing:
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10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I'm not sure I've heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn't just blowing smoke with theory... he's…
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I've attended - Webtrend's Engage, ExactTarget's Connections, Social Media Marketing World, and BlogWorld Expo - I'm always blown away by the number of moving parts and how seamlessly these organizations…
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Who’s Your Search Engine Marketing Villain?
It doesn't matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across…
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Are You an Elephant or a Butterfly?
I watched a presentation with Roger Williams , a regional non-profit owner and entrepreneur. Roger shared a fantastic business analogy; he asked, " Are you an Elephant or a Butterfly ?" Both elephants and butterflies are memorable, but they have…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
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Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark's insightful book Starbucked challenges this notion by delving into Starbucks's unconventional rise. The coffee giant's journey, riddled with unexpected twists…
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Wikinomics: How Mass Collaboration Changes Everything
This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals…
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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Gapingvoid: The Long Tail? Or The Short Tail and the Pile of Bodies…
My friend and colleague Hugh MacLeod has emerged as a true innovator, transforming simple business cards into canvases that convey powerful business and cultural insights. His venture, gapingvoid , bridges art with corporate strategy, offering a fresh perspective on workplace…
