Marketing
Articles Tagged marketing:
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Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions
Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. Tragic irony! For most marketers, problems like incomplete data, typos, and duplicates are not even recognized as a problem. They’d…
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Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance
Businesses constantly seek ways to improve efficiency, productivity, and customer engagement. With the rise of artificial intelligence (AI), new opportunities exist to automate tasks, predict outcomes, and personalize customer experiences. However, implementing AI solutions can be complex and expensive, requiring specialized expertise and significant resources. Salesforce Einstein Salesforce Einstein is an integrated set of AI technologies that makes Salesforce’s Customer…
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How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue
The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we’re building a digital transformation consultancy that’s really taking off. Of course, in the middle of that, there’s been a pandemic that…
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Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as they scale. Search engine optimization (SEO) is not just another marketing channel—it’s a critical lifeline for e-commerce success. With 36%…
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Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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Survey Results: How Are Marketers Responding to the Pandemic and Lockdowns?
As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any upskilling they’ve done, the technology they’ve used over this time, and what their plans and outlook for the future are. …
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure. There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires an audience, and many video hosting platforms provide a solution AND the audience. In fact, YouTube is the second most searched…
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How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
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Why Sales and Marketing Teams Need Cloud ERP
Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to a business’s…
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…
