Marketing
Articles Tagged marketing:
- Content Marketing
Penguin 2.0 How to Stay on Google’s Good Side
It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety. Content marketers need not despair as long as they plan to stay on Google’s safe side. According to data compiled in Marketo’s most recent infographic, Google Bought a…
- Content Marketing
Stop Killing Cause Marketing
When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…
- Sales Enablement, Automation, and Performance
How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…
- Marketing Infographics
Closing the Gap Between Sales and Marketing
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are…
- Content Marketing
This Fat Guy Loves Coca-Cola Marketing
I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty straightforward. When I eat right and exercise, I lose weight. When I don’t exercise or…
- Social Media & Influencer Marketing
Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your…
- Analytics & Testing
My Online Marketing Checklist in Prioritized Order
There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing…
- Analytics & Testing
The Road to Modern Marketing
I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis –…
- Email Marketing & Automation
The Ecosystem of Lifecycle Marketing: A Detailed Analysis
Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…
- Content Marketing
Supporting Sponsorships without Selling Your Soul
Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…
