Marketing

Articles Tagged marketing:

  • Sales Enablement, Automation, and PerformanceHow to use text messaging for sales

    How to Use Text Messaging to Win Love, Leads, And Revenue

    Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…

  • Marketing InfographicsScreen Shot 2013 03 02 at 12.24.38 PM

    Closing the Gap Between Sales and Marketing

    The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are…

  • Content Marketingcoca cola marketing

    This Fat Guy Loves Coca-Cola Marketing

    I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty straightforward. When I eat right and exercise, I lose weight. When I don’t exercise or…

  • Social Media & Influencer Marketingsocial business

    Social Media: A World of Possibilities for Small Business

    Ten years ago, marketing options for small business owners were fairly limited.  Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet.  Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your…

  • Analytics & Testingchecklist

    My Online Marketing Checklist in Prioritized Order

    There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new clients, we’re looking to ensure the strategies with the most impact are accomplished first… especially if they’re easy. Hint: content marketing and social media marketing…

  • Analytics & Testingroad modern marketing

    The Road to Modern Marketing

    I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and understanding their wants and needs that drive that behavior. Creativity – coming up with innovative ideas that are simple and beautiful, addressing people’s appreciation for aesthetics. Analysis –…

  • Email Marketing & AutomationLifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…

  • Content Marketingdevil angel

    Supporting Sponsorships without Selling Your Soul

    Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll out mobile and tablet versions, have a robust podcast and continue working on new features – like revamping the email program and getting a new mobile application…

  • Paid and Organic Search MarketingLocal Marketing Automation Strategies

    Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results

    Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…

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