Marketing
Articles Tagged marketing:
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The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were…
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B2B Marketers Find Success With Content Marketing
Every year, the amount of money invested in content marketing strategies seems to be on the rise. Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. …
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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Stop Killing Cause Marketing
When a student needs money for a school lunch, it's of little or no consequence to them where the money is coming from. They're just hungry and need funds. It's not just school lunches, it's student grants and scholarships, medical…
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How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging ( SMS ) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response…
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This Fat Guy Loves Coca-Cola Marketing
I'm beyond fat... in fact, I need to lose the weight of an average man to get back to just being fat. I'd love to blame it on my thyroid, my genetics, my work, my stress level... something. The fact…
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My Online Marketing Checklist in Prioritized Order
There's a ton of things that need accomplished to fully leverage an online marketing strategy, but I'm often amazed at the priority that companies place each item on the checklist. As we take on new clients, we're looking to ensure…
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The Ecosystem of Lifecycle Marketing: A Detailed Analysis
Lead generation and conversion have become paramount in today's fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided…
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14 Logo Design Styles Characteristics That Inspire
Creating a compelling and memorable logo is essential for branding and can significantly impact a business's ability to attract and retain customers. A well-designed logo serves as a visual representation of a company's values, mission, and products or services. Here…
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Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level…