Sales Enablement
Articles Tagged Sales Enablement:
- Sales Enablement, Automation, and Performance
The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline automation solution. It’s not just sales automation that’s…
- Marketing Infographics
This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and…
- Sales Enablement, Automation, and Performance
The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers (VARs) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets and outdated sales tools, they struggle…
- Content Marketing
16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get…
- Marketing Infographics
How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that are taking a…
- Marketing Infographics
You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…
- Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
- Marketing Infographics
More Content, More Problems: The Struggle of a Sales Rep
We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits,…
- Content Marketing
Selling IN Content is not Selling WITH Content
In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn’t directly influence the sale of their products nor services. Ugh. What an absolutely disastrous content strategy. If the goal of every piece of your content is to sell something, you…
- Content Marketing
The Premature Death of Outbound Marketing
The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business in both their installed base…
