Social Media Marketing
Articles Tagged Social Media Marketing:
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Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
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Khoros: Social Media Marketing & Management For Enterprise
Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring all your teams, channels, and content into one easy-to-adopt platform. Manage cross-channel social media campaigns and real-time conversations in a single dashboard with greater efficiency and visibility. Elevate your content – Collaborate, plan,…
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How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
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Find Your Influence: Generate Global Conversations Led By Inspired Content Creators
Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…
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Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy
Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…
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Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray
If a guy talks to his girlfriend 83% more this month than last month, is he engaged? What if he left a few comments on her social media posts? Does that make him engaged? No. The definitions of engagement are clear: (1) A formal agreement to get married.(2) An arrangement to do something or go somewhere at a fixed time.…
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A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run roofing company that serves central Indiana. They’ve been here for decades and have an incredible reputation. Recently, a hail…
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How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a good friend and a leader in the industry that I admire. It’s just not the case though. I spend exactly $0 on promoting my…
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7 Lessons For Retail In The Age of E-Commerce
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, you need to move to the next level. Give the shoppers a compelling reason to come to your…
