Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
-
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There's a ton of complexity with e-commerce - from payment processing, logistics, fulfillment, through to shipping and returns - that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any…
-
How To Do A Complete SEO Audit
This last week, a colleague of mine had mentioned that he had a client that seemed to be stuck in rankings and he wanted an SEO audit of the site to see if there were any issues. Over the years,…
-
Qwilr: The Document Design Platform Transforming Sales and Marketing Collateral
Customer communication is the lifeblood of every business. However, with COVID-19 forcing budget cuts for 65% of marketers , teams are being tasked to do more with less. This means being able to generate all marketing and sales collateral on…
-
Utilizing BlueOcean’s Proprietary AI To Unlock Connected Fitness Brand Insights
Every year, especially as we approach the holidays and reflect on the most memorable campaigns of the year, there are countless battles to see which brands have captivated audiences. With the stress and uncertainty that the pandemic brought this year,…
-
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that's linked to your site…
-
The 2021 Digital Communication Trends That Will Boost Your Business
Enhanced customer experience has become a non-negotiable for businesses that want to attract and retain customers. As the world continues to move into the digital space, new communication channels and advanced data platforms have created opportunities for organisations to improve…
-
How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress
My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with Gravity Forms , a fantastic form and data management tool…
-
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you're selling a product or service, publishing an article, syndicating a podcast, or sharing a video - placement of those objects where there's…
-
Why Should Your Company Pay for Managed DNS?
While you manage the registration of a domain at a domain registrar, it's not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your…
-
Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much…
-
Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce , HubSpot , or Intuit Mailchimp . They have truly ushered in the era of increasing SaaS growth . Software-as-a-service ( SaaS ), simply put, is when users avail the software on a subscription basis. With…
-
Toluna Start: Real-Time Consumer Intelligence With A Global Community
Companies seeking market research face the constant challenge of understanding and responding to rapidly changing consumer preferences and market trends. Traditional market research methods often fall short of delivering timely, actionable insights that can drive strategic decision-making. Business leaders, marketers,…
