Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
-
The Problem with Web 3.0 Persists
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing... it's downright painful. The Evolutions of The Web Web 0 : In 1989 Tim Berners-Lee of CERN…
-
Freshworks: Multiple Conversion Rate Optimization Modules in One Suite
In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take…
-
Use These Tips and Tools To Conquer Your Marketing Workload
If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. https://youtu.be/NMWbfRMg0Ag Adopt Technology That Helps You…
-
CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department
The average tenure of a CMO is just over four years —the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows…
-
How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix , the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth.…
-
The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a…
-
7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to…
-
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
-
Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can…
-
Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful
Many years ago, I was speaking at an event with Aaron Kahlow , a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and…