Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
-
Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their…
-
7 Reasons Your Content Fails to Resonate With Millennials
There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I'm not saying that this report that NewsCred isn't important for marketers to keep in mind, but I do believe that we…
-
12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing . While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home…
-
Keep Watch on Your Online Competition with Rivalfox
Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a…
-
The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio , our team of data scientists did a…
-
Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels…
-
The Cause and Staggering Consequences of Data Issues
Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you're missing the ability to accurately target and communicate with your prospects. In turn, this…
-
Where do Visitors Click on a Blog?
We've been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that's easier to use for marketers to find and…
-
Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they're shared anyways. Case in point,…
-
TrendSpottr: Transform Social Noise Into Actionable Early Signals
Modern marketing teams face a constant disadvantage. Conversations, memes, breaking stories, and emerging narratives evolve in real time, while most content calendars and campaign plans are still built weeks or months in advance. By the time a topic shows up…