Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Affordable and Robust SEO Monitoring
We've had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We've used our share of SEO monitoring tools before. However, SEO continues to change ... and many…
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Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I’m a big proponent of using online surveys to understand your customers better and make more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it.…
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Context, Vision and Sharing Stupidity
As I drive down the highway, I think it's nothing short of a miracle that I make it to work alive and (almost) on time. I think it's nothing short of a miracle because when I'm not working with very…
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Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data . Today's rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured…
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Statdash: Build the Ultimate Dashboard
It seems like each day we're having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we've collected a number of SaaS subscriptions that we're logging in and out of on a…
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Who’s Answering Your Survey? Validation Made Simple
Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market…
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How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload , significantly impacts productivity and the quality…
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Moneyball: 7 Marketing Lessons Learned From A Book About Baseball
Michael Lewis’s Moneyball is often cited as a sports story. Still, at its core, it is a management and analytics parable that applies just as directly to marketing as it does to baseball. The book chronicles how the Oakland Athletics,…
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Viralheat: Social Media Monitoring for SMBs
We've been on the lookout for a social media monitoring service for quite some time. A social media monitoring system allows you to set up brands and keywords and monitor various social media sites for mentions, sentiment and activity around…
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The History of Web and Social Analytics (Through 2011)
We love infographics... and if you haven't noticed, we now have a category just for the Infographics . We love infographics so much that we've started to develop and design our own infographics and some for our partners and clients.…