Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies - I simply can't get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…
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Google Killed the Google Analytics Star
That sinking feeling in your stomach may actually be coming from your browser. Don't look now, but Google plans to release a browser plugin that will allow users to opt out of being tracked by ... Google Analytics . Um,…
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5 Keys to B2B Blogging
This week I'm working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it's challenging me to do one heck of a presentation! I've been asked…
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It’s Time for Your Year-End Marketing Review
It's that time of year again... when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here's what I recommend…
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Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop…
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
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Track Your YouTube Videos
Many people don't realize it, but YouTube has some basic analytics for you to track your videos. If you'd like to be able to see who is embedding them and how many plays they've gotten, it's fairly simple utilizing YouTube's…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
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Super Crunchers by Ian Ayres
Regular readers of my blog know that I've always been an advocate of measurement . A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage…
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What’s your Strategy for Customer Recovery?
In many posts I've spoken about "get, keep and grow" strategies for companies to grow their business, but one aspect I don't think I've ever written about is recovering customers. Since I'm in the software industry, I've rarely seen customers…