Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Customer Data Platforms
Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane
There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and hybrid working bedding in for the longer-term, virtual meeting volumes are soaring. Keeping an accurate record of these meetings to…
- Content Marketing
How To Avoid Making Bad Infographics
Infographics are often hailed as the perfect marriage of data and design: a visually engaging format that distills complex information into digestible insights. But in practice, many infographics fail—not because the information is wrong, but because the execution misunderstands the purpose of visual communication. When businesses rely on infographics that require a deeper narrative or explanation, or when they misuse…
- E-commerce and Retail
SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now to assist them in building out their E-commerce and Martech stack to support a direct-to-consumer dropshipping business. It’s a challenging…
- Content Marketing
Internet Usage Statistics 2021: The Data Never Sleeps 8.0
In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment has undoubtedly increased as we are…
- E-commerce and Retail
How Reverse Logistics Solutions Can Streamline Returns Processing in the E-Commerce Marketplace
The COVID-19 pandemic hit and the entire shopping experience changed suddenly and completely. More than 12,000 brick-and-mortar stores closed in 2020 as shoppers moved to shop online from the comfort and safety of their homes. To keep up with changing consumer habits, many businesses have expanded their e-commerce presence or moved to online retail for the first time. As companies continue to…
- Content Marketing
Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…
- E-commerce and Retail
The New Face of E-Commerce: The Impact of Machine Learning in the Industry
Did you ever anticipate that computers might be able to recognize and learn patterns in order to make their own decisions? If your answer was no, you are in the same boat as plenty of experts in the e-commerce industry; no one could have predicted its current state. However, machine learning has played a significant role in the evolution of…
- Analytics & Testing
Rebranding: How Embracing Change Will Grow Your Company Brand
It goes without saying that rebranding can produce tremendous positive results for a business. And you know this is true when the very companies that specialize in creating brands are the ones first to rebrand. About 58% of agencies are rebranding as a way to boost exponential growth through the COVID pandemic.Advertising Agency Trade Association We at Lemon.io have experienced firsthand how…
- Marketing Tools
How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). We wanted to provide a clean list using the icons for each service to save space when displaying his social channels on his business card. Rather than purchasing each logo or a collection from a stock photo site, we used…
- Analytics & Testing
How to Lower Your Customer Acquisition Cost for Maximum ROI
When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…
