Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums for communicating with your buyer.…
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Marketing Tools
Is Visual Studio Code The Best OSX Code Editor On The Market?
Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and…
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Content Marketing
SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
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Content Marketing
Recording for iMovie with a Web Camera and Different Microphone
This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their business. While iMovie may be one of the most popular platforms for editing videos because of its ease of use, it’s not one of the most robust video editing platforms. And,…
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Content Marketing
How To Start A Podcast For Your Business (With Lessons Learned From Me!)
When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running.Prospects – I’m not shy…