Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Rewind: How to Automatically Backup Your Shopify or Shopify Plus Store
The last couple of weeks has been quite productive with a fashion industry client that we're launching a direct-to-consumer site for. This is the second client we've assisted with Shopify, the first was a delivery service. We helped this client…
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What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?
Your organization's IP score, or IP reputation, is highly important when sending emails and launching email marketing campaigns. Also known as a sender score, the IP reputation affects email deliverability, which is fundamental for a successful email campaign and communication. In…
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How Bluetooth Payments Are Opening Up New Frontiers
Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant. As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial…
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Clearbit: Using Real-Time Intelligence To Personalize And Optimize Your B2B Website
Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other mediums, develop helpful content to drive inbound leads, and optimize their website so it ranks higher in…
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Brands Eager for Engagement Should Do These Three Things
While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever before on more traditional methods of digital communication and adopted new and innovative ways to share our lives and connect from a…
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The Problem With “No Comment”
For decades, no comment was a standard tactic in crisis communications. When news broke, spokespeople often believed that saying nothing was better than saying the wrong thing. In a world with a limited number of media outlets and slower news…
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How to Successfully Communicate with Influencers
Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow. The second year of the COVID-19 pandemic continued to…
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5 Tips To Increase Your Video Advertising Conversion Rates
Whether a startup or a medium business, all entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc. Gaining potential customers and having maximum customer visits…
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Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)
The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 - among other changes - marketers are having to adapt their game to fit with new regulations. One…
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Phonesites: Create Sales Funnel Websites and Landing Pages in Minutes Using Your Phone
This might really anger some folks in my industry, but many companies simply don't have a model that supports the investment into a massive site deployment and content marketing strategy. I know quite a few small businesses that still go…
