Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
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Marketing Infographics
Location-Based Marketing: Geo-Fencing and Beacons
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in…
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Advertising Technology
Local Marketing Strategies for Multi-Location Businesses
Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…
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Email Marketing & Automation
Salesforce Marketing Cloud Preference Center: AMPScript and Cloud Page Example
True story… my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me all over the world assisting companies in developing deep integrations with the platform and I built up so much institutional knowledge of the platform that I was promoted to Product…
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E-commerce and Retail
7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online
Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops…
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Content Marketing
Why I Advise SaaS Companies Against Building Their Own CMS
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before……
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Content Marketing
Automate Building Of Your REST API, Admin Panel, and Postman Documentation
A great means of scaling any application online is to separate your user interface from the data layer using an Application Programming Interface (API). If you’re new to development, an API is a pretty simple concept. Just as you log in and use a web application via a browser and a series of HTTP requests, your application can do the…
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E-commerce and Retail
The Latest Technology Trends in Retail
Retail is an essential part of everyone’s lives. It’s a global machine developed to deliver and serve customers across nations. People equally enjoy shopping in brick-and-mortar and online stores. Therefore, it comes as no surprise that the global retail industry is expected to reach $29.8 trillion in 2023. But, it can’t do it on its own. There are many reasons…
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Marketing Infographics
Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great…
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Customer Data Platforms
Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…
