Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Marketing & Sales Videos
Freshcaller: Virtual Phone System for Remote Sales Teams
While remote sales teams have grown in popularity with companies, the pandemic and lockdowns shifted the modern sales team to work from home. While the end of lockdowns may shift some to teams to move back to the office, I’m not sure the majority of companies will require that move. The unnecessary expense of a downtown sales office simply won’t…
- Analytics & Testing
Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?
An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…
- Email Marketing & Automation
Common Mistakes Businesses Make When Choosing A Marketing Automation Platform
A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…
- Sales and Marketing Training
How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy
In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention…
- Mobile Marketing, Messaging, and Apps
UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…
- E-commerce and Retail
Multichannel E-commerce Strategies for a Changing Holiday Season
The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with…
- Content Marketing
WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services
WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a…
- Content Marketing
How to Pass and Store a Salesforce Contact ID with Gravity Forms and WordPress
My Salesforce Partner agency is working with an enterprise organization right now to implement Salesforce, Marketing Cloud, Mobile Cloud, and Ad Studio. Their websites are all built on WordPress with Gravity Forms, a fantastic form and data management tool that has a ton of capabilities. As they deploy campaigns via Marketing Cloud in email and Mobile Cloud in SMS, we’re…
- Sales Enablement, Automation, and Performance
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…
- Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
