Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…
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Advertising Technology
Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much larger, established players, such as Amazon and Walmart. For these businesses to stay viable and competitive, adopting an affiliate marketing…
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Content Marketing
The Importance of A Video Marketing Strategy: Statistics and Tips
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and…
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Content Marketing
It’s Time to Raise Your RSS Feed From the Dead
Contrary to popular belief, feeds are still roaming the face of the internet… or at least the underworld of it. Content syndication may be being consumed by applications and websites more than people using a feed reader… but the opportunity to ensure your content is distributed and looks great across devices is still a plus for content strategies. I was…
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Analytics & Testing
Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce, HubSpot, or Intuit Mailchimp. They have truly ushered in the era of increasing SaaS growth. Software-as-a-service (SaaS), simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, and accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and…
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Content Marketing
How to Channel Your Marketing Translation Spend to Benefit from the E-commerce Boom
Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. E-commerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll look at the importance of marketing translation services and how to use them to boost your eCommerce sales. Why it Pays to…
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Customer Data Platforms
6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession. Still, the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some…
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Content Marketing
Jetpack: Enhance WordPress’ Internal Site Search Capabilities with Advanced Search
Consumer and business browsing behaviors continue to change as they self-serve and seek the information they need without contacting your company. While taxonomies, breadcrumbs, related content, and design are critical user interface elements that assist visitors, internal site search is often overlooked. WordPress Site Search While WordPress has had an internal search functionality since its inception, it’s largely dependent on…
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Marketing Infographics
You Keep Using That Word “Creative”…
Robert Half Technology and The Creative Group published a study and infographic, Digital Marketing Dissonance, where 4 in 10 CIOs say their company lacks the support needed for digital marketing projects. While I don’t doubt that’s accurate, the study then breaks some of the data down into two buckets, IT executives and creative executives. I’m not sure that I believe…
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Advertising Technology
Why Contextual Targeting Is Critical For Marketers Navigating The Cookie-Less Future
We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing For A Cookie-Less Future The increasingly privacy-savvy consumer is now…
