Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to…
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Analytics & Testing
How End-to-End Analytics Helps Businesses
End-to-end analytics is not just beautiful reports and graphics. The ability to track each client’s path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI, and assess how their online presence affects offline sales. OWOX BI analysts have collected five case studies demonstrating that high-quality analytics helps businesses…
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Content Marketing
Senior Citizen Mobile and Internet Usage Statistics
The narrative that seniors are technologically inept is rapidly becoming outdated. From a mere 14% at the turn of the century, internet usage among seniors has skyrocketed, with two-thirds of those 65 and over regularly accessing the internet in the United States. Table of ContentsDaily Digital Activities and PreferencesInformation Seeking and Online ResourcesDevice Preferences and Usage PatternsHealth and Wellness Technology…
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Content Marketing
How to Use Your Zoom H6 as the Audio Interface to a Mevo
Sometimes, the lack of documentation on websites is frustrating and requires much trial and error before you get something working correctly. One of my clients is the largest data center in the Midwest, and they lead the country in certifications. While we push content occasionally, I want to expand their capabilities so they can provide more value to prospects and…
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Content Marketing
What are the Top Strategies for SaaS Platforms to Grow?
What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long-term survival: Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50. McKinsey & Company Month-over-month (MoM) growth is essential to covering the losses from churn…
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Content Marketing
6 Reasons for Resetting your WordPress Blog
WP Reset is a plugin that lets you reset your site completely or partially, with changes only to specific blog sections. The full reset is self-explanatory, removing all posts, pages, custom post types, comments, media entries, and users. The action does leave media files (but doesn’t list them under media), integrations such as plugins and theme uploads, and all of…
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Analytics & Testing
Why Team Communication Is More Important Than Your Martech Stack
Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics! conference. OWOX, the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and ideas. OWOX BI Team would like you to think over the concept proposed by Simo Ahava, which definitely has potential…
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Analytics & Testing
Tips from High-Converting Sites
There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it’s getting…
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Analytics & Testing
Exposure is Not the Same as Impact: It’s Time to Stop Using Impressions to Measure Value
What are Impressions? Impressions are the number of potential eyeballs on your story or social media post based on estimated readers/viewers of the outlet/source. In 2019, impressions are laughed out of the room. It’s not uncommon to see impressions in the billions. There are 7 billion people on earth: about 1 billion of them don’t have electricity, and most of the…
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E-commerce and Retail
Virtual Shopping Assistant: The Next Big Development in ECommerce?
Today, you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. E-commerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones for the innovations and convenience of brick-and-mortar. One of the last frontiers is the presence of the friendly, helpful shop assistant. How can I…
