Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Ditch Your Video Editor for One of These With Audio Synching
This last week, I was working on remixing a customer testimonial for a client. The videographer they worked with was fantastic, providing all of the raw video and audio to them in the event they wanted to assemble videos in the future. They shared the raw MXF files with me so that I could download them and I instantly realized…
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Content Marketing
PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content
Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of…
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Event Marketing
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…
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Content Marketing
Not Everyone Can See Your Website
For website managers at many businesses, large and small, this past season was the winter of their discontent. Beginning in December, dozens of art galleries in New York City were named in lawsuits, and the galleries weren’t alone. Many hundreds of suits have been recently filed against businesses, cultural institutions, advocacy groups and even the pop phenomenon Beyoncé, whose website was named in…
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Content Marketing
How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…