Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & TestingGoogle Analytics

    How to Add a User to Google Analytics

    It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…

  • E-commerce and RetailBlockchain and E-commerce

    How Blockchain Will Fuel Transformation in The E-Commerce Industry

    Like the e-commerce revolution that hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address many of them and make business easier for both sellers and buyers. First, you need to understand the advantages of blockchain technology and the problems plaguing the e-commerce industry to…

  • Social Media & Influencer MarketingInstagram Stories Examples and Case Studies Infographic

    30+ Instagram Story Examples and Case Studies

    When Instagram introduced Stories in 2016, taking inspiration from Snapchat’s successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a powerful tool for businesses seeking to connect with their audiences more authentically and engagingly. Instagram Stories has become an essential…

  • Marketing InfographicsCross Functional Marketing Leadership

    Marketing Has Become The Lynchpin of Cross-Functional Success in Corporations

    It’s difficult to pinpoint what point in my career prepared me for success. When I was in the Navy, while I was formally an Electrician, as an engineer I was also an advanced firefighter. I was also designated ESWS, an enlisted surface warfare specialist certification that provided me with an overview of virtually every job and system on my ship.…

  • Customer Data PlatformsMartech Stack Problem

    Martech: The Three Keys to Solving Marketing’s Massive Technology Problem

    All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…

  • Social Media & Influencer MarketingBest Selling Book

    A Writer? 7 Potent Ways to Make Your Book an International Bestseller

    No doubt, if you are an aspiring writer then at some point of your career you must have asked the question, How to make my book a bestseller? to the publisher or any bestselling author. Right? Well, being a writer, if you want to sell your books to the maximum possible number of readers and get appreciated by them then…

  • Content MarketingEveryoneSocial: Employee Advocacy and Social Selling

    EveryoneSocial: Turn Your Employees into a Social Amplifier

    EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to…

  • Customer Data PlatformsHow to Improve Customer Loyalty with Digital Marketing

    How to Improve Customer Loyalty with Digital Marketing

    You can’t retain what you don’t understand. When focused on constant customer acquisition, it’s easy to get carried away. Okay, so you’ve figured out an acquisition strategy and made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works—it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion…

  • Customer Data PlatformsConsumer Identity Solutions

    The Identity Puzzle in Customer Data Management

    The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good.…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership