Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
Friendbuy: Referral Programs, Referral Tracking, and Referral Campaign Optimization
Someone asked me tonight about what billing system that I was using. I’ve been a Freshbooks user for about a decade and love it, so I wanted to see if they had any kind of referral system where I might get a couple bucks or a free month or something. Sure enough, when I logged into my account, they had…
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Customer Data Platforms
Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…
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Customer Data Platforms
Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in…
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Content Marketing
5 Factors When Selecting Your Voice-Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our go-to talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice-over talent has had an extraordinary impact on our production quality. Paul, for instance, is synonymous with…
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Advertising Technology
The Problem with Web 3.0 Persists
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there…
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Social Media & Influencer Marketing
How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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Paid and Organic Search Marketing
Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated…
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Artificial Intelligence
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are…
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Content Marketing
What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer’s point of view, I actually believe augmented reality (AR) has much more potential than virtual reality (VR). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained…
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Content Marketing
Don’t Let Bots Speak for Your Brand!
Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to…
