Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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A Checklist for Building and Marketing Your Mobile Application
Mobile application users are often deeply engaged, read multiple articles, listen to podcasts, view videos, and interact with other users. It's not easy to develop a mobile experience that works, though! 10-Step Checklist to Build & Market a Successful App…
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AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of…
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Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales
No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It's made brands, retailers, and consumers rethink the future of retailing. Beauty…
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How Visual Content Drives Comprehension, Engagements and Conversions on Social Media
Audiences are exposed to more information than ever before. Competing for attention requires more than just well-written text—it demands visual communication that captures, conveys, and compels. The power of visuals lies in their ability to instantly communicate complex ideas, evoke…
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How to Write a Powerful and Effective Explainer Video Script
I'm finishing up the production of a video explainer for a client of ours this week. It's been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough…
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Funnel: Collect, Transform, and Feed Marketing Data
As more and more tools are in your sales and marketing stack, producing centralized reports can be quite a chore. Most marketers I know spend a lot of time collecting and transforming data and then manually producing the reports they…
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MarCom Valuation: An Alternative to A/B Testing
So, we always want to know how marketing communications ( MarCom ) are performing, both as a vehicle and for individual campaigns. In evaluating MarCom, it is common to employ simple A/B testing. This is a technique wherein random sampling…
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Chili Piper: An Automated Scheduling App for Inbound Lead Conversion
I'm trying to give you my money – why are you making it so hard? This is a common feeling across many B2B buyers. It's 2020 – why are we still wasting our buyers’ (and our own) time with so…
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Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates
If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don't see it that way at first, but exit-intent pop-ups can be the…
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How Retailers Are Preventing Losses From Showrooming
Walk down the aisle of any brick-and-mortar store, and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon , asking a friend for a recommendation, or researching information…
