Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • What is a customer data platform (CDP)?

    Acquia: What is a Customer Data Platform?

    As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email…

  • Autel EVO: Drone for High Resolution Photos and Video

    I Bought A New Drone for Clients… and It’s Amazing

    A few years ago, I advised a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing their projects online. One thing that was missing, though,…

  • History of Advertising Infographic

    The History of Advertising

    Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when…

  • Product Hunt: Promote Your Startup

    How Startups Are Nailing Their Launch on Product Hunt

    The launch process for a startup in any industry is universal: come up with a great idea, make a demo version of it to show off, attract some investors, and then profit once you hit the market with a finished…

  • WordPress Featured Image Optimization

    How to Enable and Optimize WordPress for Featured Images

    When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that…

  • Ditch Your Elevator Pitch

    Why You Should Ditch Your Elevator Pitch

    As we ramp up for events this year, I’ve been thinking deeply about what works—and what doesn’t—when it comes to networking. One thing is abundantly clear: traditional networking tactics, like elevator pitches and forced small talk, are increasingly ineffective in…

  • Retargeting and Remarketing Infographic and Explanation

    Everything You Needed to Know About Retargeting and Remarketing!

    Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? 92% of consumers don’t even plan to purchase when visiting an online store for the first time. And one-third…

  • Outfield: Why Field Sales and Marketing Should Look Beyond the Traditional CRM

    Why Field Sales and Marketing Should Look Beyond the Traditional CRM

    As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an…

  • BlogVault: How To Transfer Your WordPress Site to a New Domain

    BlogVault: How to Transfer Your WordPress Site to a New Domain

    When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the…

  • Holiday Time

    A Procrastinator’s Guide to Holiday Marketing

    The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller…

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