Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    How To Setup A Simple 5-Step Online Sales FunnelMany consumers and buyers have shifted to online marketing, leaving organizations and small businesses scrambling to devise effective digital marketing strategies. This is especially true for companies that traditionally relied on sales through their brick-and-mortar stores. The lesson learned is… 
-    The Periodic Table of Content MarketingContent marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it's becoming quite a complex space. Chris… 
-    How to Improve Your Writing SkillsIf you've read my publication for an extended period of time, I hope you've noticed my writing improvement. Truth be told, after writing a book and thousands of articles, I still struggle with the basics of writing - including grammar… 
-    Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel MarketingCustomer data is scattered. It 1des in your CRM , POS , ESP , loyalty program, and website analytics. Each of these data sources tells part of the customer story... but none of them tells the whole truth. Without integration, you’re… 
-    5 Best Practices for SaaS Customer SuccessGone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps… 
-    How Successful Event Marketing Can Boost Your Business’s Bottom LineEvent marketing has become one of the most dynamic ways for companies to connect with their audiences, build brand trust, and drive measurable results. Whether virtual, hybrid, or in-person, events offer a uniquely immersive experience that few marketing tactics can… 









