Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Setup A Simple 5-Step Online Sales Funnel
Many consumers and buyers have shifted to online marketing, leaving organizations and small businesses scrambling to devise effective digital marketing strategies. This is especially true for companies that traditionally relied on sales through their brick-and-mortar stores. The lesson learned is…
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Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it's been challenging to maintain new business growth. And now that Forrester expects…
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ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you're using Facebook as a resource to drive traffic to your business via a contest or call-to-action ( CTA ), a socially integrated platform is a must. With ShortStack , you can develop funnels from a specific source—email, social…
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The Periodic Table of Content Marketing
Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it's becoming quite a complex space. Chris…
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Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I'm surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and…
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How to Improve Your Writing Skills
If you've read my publication for an extended period of time, I hope you've noticed my writing improvement. Truth be told, after writing a book and thousands of articles, I still struggle with the basics of writing - including grammar…
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Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel Marketing
Customer data is scattered. It 1des in your CRM , POS , ESP , loyalty program, and website analytics. Each of these data sources tells part of the customer story... but none of them tells the whole truth. Without integration, you’re…
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5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps…
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How Successful Event Marketing Can Boost Your Business’s Bottom Line
Event marketing has become one of the most dynamic ways for companies to connect with their audiences, build brand trust, and drive measurable results. Whether virtual, hybrid, or in-person, events offer a uniquely immersive experience that few marketing tactics can…
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Your Outbound Marketing is Less Effective without Inbound Efforts
If you're a longtime reader of Martech Zone , you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers…
