Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
“Art of War” Military Strategies are the Next Way to Seize the Market
Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy.…
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Artificial Intelligence
SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction
As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processing (NLP) platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection.…
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Customer Data Platforms
How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix, the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth. This article explores how Netflix utilizes big data and what marketers can learn from their approach. What is Big Data? Before…
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Marketing Books
Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…
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Advertising Technology
Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging
Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When…