Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Environmental Marketing

    How Are You Marketing Your Brand’s Sustainability and Diversity?

    Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as…

  • Extole Referral Marketing

    Extole: Brand Advocacy and Referral Marketing

    As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest…

  • Online Tools

    7 Super Useful Tools for Improving Website Engagement

    Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available…

  • Shame

    Stop Shaming Companies that Bail on Social Media and Content Marketing

    shame, shaming, social media, content marketing, weather, local seo, local search, gartner, forrester, speaking, conferences, conference marketing, event marketing,

  • Step Up!

    Five Ways to Step Up Your Content Marketing Game

    If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources, and effort that go into creating…

  • blockchain development

    Blockchain – The Future Of Financial Technology

    The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the essence of the technology. The history of the emergence of…

  • What is Robotic Process Automation? RPA

    What is Robotic Process Automation?

    One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not…

  • How AI is Helping Business

    How Artificial Intelligence Is Helping Businesses

    Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (AI).…

  • Important Web Design Techniques to Incorporate on your Law Firm Website

    Important Web Design Techniques to Incorporate on your Law Firm Website

    Today’s legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition.  It’s tough it is to strive for a professional…

  • Xara Cloud Marketing Publisher

    Xara: Create Visually Engaging Marketing Documents in Minutes

    There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership