Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • what is a slogan why you need one

    What is a Slogan? The Taglines of Famous Brands and Their Evolution

    A slogan, also known as a tagline or strapline, is a concise phrase used to express a brand’s core message or value proposition. Originating from the Scottish Gaelic sluagh-ghairm meaning battle cry, slogans have evolved into powerful marketing tools that…

  • RØDECaster Pro - Podcast Production Studio

    RØDE Releases Quite the Podcast Production Studio!

    I’m not going to share in this post how much money and time I’ve spent buying, evaluating, and testing equipment for my podcasts. From a full mixer and studio to a compact studio that I can carry in a backpack,…

  • Holiday Purchase Customer Journeys

    A Visual Look at Holiday Customer Journeys

    If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job…

  • target millennials content

    The Best Advice for Reaching Millenials With Content

    It is a world of cat videos, viral marketing, and the next big thing. With all the online platforms to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your…

  • WordPress

    Top 10 Reasons To Build Your Website With WordPress

    With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an…

  • Common Javascript Developer Mistakes

    5 Most Common Mistakes Made by JavaScript Developers

    JavaScript is the base language for virtually all modern-day web applications. In the past few years, we have seen an increase in powerful JavaScript-based libraries and frameworks in building web applications. This worked for single-page applications as well as server-side…

  • GroupHigh

    GroupHigh: Research and Track Your Blogger Outreach

    Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search…

  • google penalty rogue subdomain

    How A Rogue, Hacked Subdomain Got My Primary Domain In Trouble with Google!

    When a new service hits the market that I want to test out, I typically sign up and give it a test run. For many platforms, part of the onboarding is to point a subdomain to their server so you…

  • Explosive Growth Factors for Businesses

    Three Factors To Accommodate Explosive Business Growth

    There’s been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed toward the people interviewed and their positions within…

  • Mobile Application Development

    Here Are 6 Ways That Mobile Apps Help in Business Growth

    As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a…

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