Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Why You Should Unsubscribe Today!

    Why You Should Unsubscribe Today

    Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email . Only a few thousand subscribers take advantage of it - a fraction of our weekly readership. That's okay... it's a…

  • Sales Enablement: Closing the Gap Between Sales and Marketing

    Sales Enablement: Closing the Gap Between Sales and Marketing

    For years, businesses have struggled to synchronize their sales and marketing teams. Each operates with distinct goals, processes, and technologies, often leading to wasted time, duplicated effort, and lost opportunities. The solution lies in sales enablement—a deliberate effort to align…

  • turn b2b customers into brand evangelists

    A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists

    If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people…

  • How to Maximize Your ROI on Content Marketing

    The Three Keys to Making Your Content Work Harder

    Many marketers focus on one medium, tool, or channel they feel confident using and overlook the full potential of the assets they already have. True content leverage happens when your message travels further than the original format. It’s not about…

  • data analytics for executives

    How Executives Can Leverage Data Analytics to Enhance Performance

    The falling cost and growing sophistication of data analysis methods have allowed even new startups and  small businesses  to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance…

  • What is Sales Enablement?

    What Is Sales Enablement? How Important Is It?

    Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their…

  • How to improve your visual content

    4 Strategic Ways to Improve Your Visual Content

    We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should  use visual content : Easy to  share Simple to  remember Fun and engaging...

  • Marketplace Positioning and Profitability

    The Five Profitable Positions in any Marketplace

    In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap…

  • Renderforest - Create Videos Online

    Renderforest: Real-Time Video Editing and Animation Templates Online

    We're launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios . Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday…

  • Socxo: Employee Advocacy and Curation Platform

    Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy

    Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues.…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership