Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Why You Should Unsubscribe Today
Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email . Only a few thousand subscribers take advantage of it - a fraction of our weekly readership. That's okay... it's a…
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Sales Enablement: Closing the Gap Between Sales and Marketing
For years, businesses have struggled to synchronize their sales and marketing teams. Each operates with distinct goals, processes, and technologies, often leading to wasted time, duplicated effort, and lost opportunities. The solution lies in sales enablement—a deliberate effort to align…
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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists
If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people…
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The Three Keys to Making Your Content Work Harder
Many marketers focus on one medium, tool, or channel they feel confident using and overlook the full potential of the assets they already have. True content leverage happens when your message travels further than the original format. It’s not about…
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How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance…
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What Is Sales Enablement? How Important Is It?
Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their…
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4 Strategic Ways to Improve Your Visual Content
We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content : Easy to share Simple to remember Fun and engaging...
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The Five Profitable Positions in any Marketplace
In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap…
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Renderforest: Real-Time Video Editing and Animation Templates Online
We're launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios . Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday…
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Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy
Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues.…
