Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it's imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole's referral marketing platform creates advocacy programs that scale for the biggest…
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7 Super Useful Tools for Improving Website Engagement
Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available…
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Stop Shaming Companies that Bail on Social Media and Content Marketing
I've been observing a pattern over the last year that I believe is quite disturbing... the shaming of companies by respected leaders in the marketing industry when they decide to reduce or change up their social media or content strategies.…
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Five Ways to Step Up Your Content Marketing Game
If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources, and effort that go into creating…
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Blockchain – The Future Of Financial Technology
The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the essence of the technology. The history of the emergence of…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (…
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Important Web Design Techniques to Incorporate on your Law Firm Website
Today's legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition. It’s tough it is to strive for a …
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Xara: Create Visually Engaging Marketing Documents in Minutes
There's not a day that goes by that I'm not working in Illustrator, Photoshop, and InDesign and I'm constantly frustrated by the lack of consistency in each tool's offerings. I received a note from the team at Xara a week…
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SpotOn and Poynt: POS Integrated Marketing for Small Business
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They've partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer…
