Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Don’t Underestimate The Impact of a Brick and Mortar Store
We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding…
-
7 Steps to Creating a Killer Marketing Video
We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect…
-
Pixelz: On-Demand Photo Retouching Service for E-Commerce
If you’ve ever developed or managed an e-commerce site, one aspect that’s critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the…
-
Will Enterprise IoT Help Jumpstart the Retail Industry?
Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed.…
-
Adobe Creative Cloud: Read the Fine Print on Licenses!
When Adobe Creative Cloud launched, I signed up! No more buying expensive licenses and managing DVD keys… just download and install as needed. We have an amazing team that works on our designs, but we often just have to make…
-
Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which…