Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Analytics & Testing
    searchmetrics

    Searchmetrics: An Enterprise, Data-Driven SEO Platform

    There are dozens of SEO tools available with more flooding the market every month. The problem with the majority these tools are that they focus on metrics that may have been important years ago, but aren’t anymore. Searchmetrics is an enterprise, data-driven SEO platform that continues to evolve and deliver results for its clients – internationally. Today’s search engines index…

  • Content Marketing
    kingdom subscriber

    100 Years Later: The Kingdom of the Subscriber

    This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself. Telephones, like…

  • Event Marketing
    Whiteclouds 3d Printing

    What We’ve Learned About Customer Acquisition by Swinging for the Fences

    Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds, has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide the technology that enables MLB attendees to get drafted to their favorite team and “become” a player via our capture-to-print platform. …

  • Mobile Marketing, Messaging, and AppsSmartphone Multitasking on iOS and Android

    Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones

    The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let’s dive into the history and evolution of multitasking capabilities, focusing on the world’s two leading platforms: Android and iOS. We also provide…

  • Advertising Technology
    Bridging the Traditional vs. Digital Advertising Divide

    Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…

  • Social Media & Influencer MarketingUnique Industry Marketing Tips

    3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not, and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time and…

  • Content Marketing
    wipster video review scaled

    Wipster: Video Review and Approval Platform

    We’ve been working with our friends at 12 Stars Media (long-time fans and friends!) on a client’s video. It’s a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent over a link where we can access the video via Wipster, a video review and approval platform. It’s a very…

  • Social Media & Influencer Marketing
    tweetdeck

    The Best Way to Manage Multiple Twitter Accounts

    Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and Twitter would eventually become unresponsive. I’m only guessing that the developers and QA folks testing the app don’t have many…

  • Content Marketing
    authority

    Authority: The Missing Element of Most Content Strategies

    There’s not a week that goes by on Martech Zone that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority. But……

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