Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • instagram

    Including Instagram Photos Increased Email Engagement 7x

    In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only…

  • elements content engine

    10 Essentials Elements for Efficient Content Production

    Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production…

  • Localytics

    Tapglue: Customizable Tools To Turn Your Product Into A Social Network.

    Tapglue enables you to add a social layer to your app within hours, allowing you to focus on creating an awesome user experience and growing your community. With Tapglue’s social layer and our plug & play news feed, you can…

  • online learning

    Why Learning is a Leading Engagement Tool for Marketers

    We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their…

  • google adwords

    How to Make the Most of New AdWords Conversion Reporting

    Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many…

  • linkedin tip

    10 LinkedIn Profile Tips For Your Networking Success

    This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is…

  • How to Market Your Mobile App

    How to Market Your Mobile App

    We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of…

  • mobile app frustration

    Mobile Apps: How Important is Planning, Prototyping, and Testing?

    There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and…

  • ppd effectiveness 2015

    Everyone Hates Advertising… Does Paid Advertising Still Work?

    There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible…

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