Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Free Mobile Responsive Email Templates from Litmus
We're working with a client whose e-commerce emails aren't currently responsive. We do not doubt that they're losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. 60% of all email sent is opened on a…
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100 Years Later: The Kingdom of the Subscriber
This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I…
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What We’ve Learned About Customer Acquisition by Swinging for the Fences
Take us out to the ballgame? Yes! 3DplusMe, a company acquired by WhiteClouds , has been a licensee of MLB for the past two years, creating interactive 3D experiences and personalized full-color 3D products for ballgame-goers. We built and provide…
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Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let's dive into…
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Bridging the Traditional-Digital Advertising Divide
Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However,…
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3 Unique Industry Digital Marketing Tips
There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not,…
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Wipster: Video Review and Approval Platform
We've been working with our friends at 12 Stars Media (long-time fans and friends!) on a client's video. It's a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent…
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The Best Way to Manage Multiple Twitter Accounts
Please tell me you're still cheering on Twitter... I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and…
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Authority: The Missing Element of Most Content Strategies
There's not a week that goes by on Martech Zone that we aren't curating and sharing other people's facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other…
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ROBO: How Today’s Shoppers Research Online and Buy Offline
The phenomenon known as Research Online, Buy Offline ( ROBO ) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it's crucial to recognize that 90% of consumer purchases still occur in physical retail outlets…
