Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Email Marketing & Automation
Digital Marketing and SEO for Bands and Musicians
Over the years, I’ve become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can barely see from the nosebleed seats at the local stadium or amphitheater. If you want to be found locally, though,…
- E-commerce and Retail
Why Magento Continues to Lead the E-commerce CMS Industry
Ecommerce sites used to be quite an investment and required in investment that only enterprise corporations could afford. As more and more consumers purchase online, retailers continue to see declines in store visits – so it’s become imperative that they build their e-commerce presence and try to take back market share. While there are some great platforms out there that…
- Analytics & Testing
TrendSpottr: Transform Social Noise Into Actionable Early Signals
Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the…
- Content Marketing
How Should Content Marketing Impact Your Selling?
When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a…
- Marketing Infographics
Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…
- Email Marketing & Automation
How to Justify Responsive Email Design For Mobile Email Clients… and Where to Get Help
It’s pretty shocking that more people utilize their smartphones to read email than to make phone calls (insert sarcasm about connectivity here). Purchases of older phone models have dropped by 17% year over year, and 180% more business people are utilizing their smartphones to preview, filter, and read email than did a few years ago. The problem, though, is that…
- Email Marketing & Automation
Notablist: Design Inspiration and Competitive Research for Email Marketers
Notablist markets themselves as the Email Newsletter Search Engine, having indexed over 5 million search email newsletters across over 400,000 Publishers. Tools like these are fantastic for designers who wish to get inspiration from key brands or digital marketers who want to see when their competitors are sending and what kind of newsletters and deals are being communicated. If you’re a…
- Social Media & Influencer Marketing
Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
- Content Marketing
Why Your B2B Marketing Needs an Early Warning System
The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system…
- Content Marketing
The #1 Question Search Engine Users Ask About Your Business
How? In 2014, out of all of the searches on Google, how was the #1 term used by search engine users. Every product or service sold across the Internet answers a How. The question is whether or not you’re the destination for the information they’re seeking. If you’re a sports drink, the how might be how to deal with cramps,…
