Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-      Specle: Integrated Advertising System for Digital PublishingNiche publications still continue to drive highly targeted content to distinct groups. While pay-per-click, affiliate and banner ad systems continue to dominate the market for their simple ordering process and low cost per lead, they also typically get a low… 
-      Go Big with a Triggered Email Strategy to Drive Sky-High ROITriggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At… 
-    Your Marketer Is There to Help YouI have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I'm friends with. I'm not exaggerating when I say that the most frustrating thing that I and others find about our… 
-      The Key to Your Brand Regaining Control is PersonalizationEvery prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need.… 
-    How to Generate More B2B Leads with ContentThe Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content - a task that has proven to be a struggle for marketers today. In… 
-      You’re Not Taking Advantage of the Global MarketplaceRecently, I visited a local retailer. He's got an incredible business and location where he can design, repair and sell merchandise all from his location from scratch. His facilities are some of the best in the country, and every person… 
-      Silk: Turn Data and Spreadsheets into Published VisualizationsHave you ever had a spreadsheet that had a fantastic collection of data and you just wanted to visualize it - but testing and customizing the built-in charts within Excel was too difficult and time-consuming? What if you wanted to… 









