Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Specle: Integrated Advertising System for Digital Publishing
Niche publications still continue to drive highly targeted content to distinct groups. While pay-per-click, affiliate and banner ad systems continue to dominate the market for their simple ordering process and low cost per lead, they also typically get a low…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today's marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use…
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Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At…
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Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I'm friends with. I'm not exaggerating when I say that the most frustrating thing that I and others find about our…
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need.…
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How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content - a task that has proven to be a struggle for marketers today. In…
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You’re Not Taking Advantage of the Global Marketplace
Recently, I visited a local retailer. He's got an incredible business and location where he can design, repair and sell merchandise all from his location from scratch. His facilities are some of the best in the country, and every person…
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Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic . The primary reason we disagreed with the versus discussion was that it shouldn't be a question of choosing one or the other, it should be…
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Social Media Professionals Can’t Handle the Truth
I've been doing an experiment recently. A few years ago, I decided to be 100% transparent about my personal political, spiritual, and other beliefs on my Facebook page . That wasn't the experiment... that was just me being me. My…
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Silk: Turn Data and Spreadsheets into Published Visualizations
Have you ever had a spreadsheet that had a fantastic collection of data and you just wanted to visualize it - but testing and customizing the built-in charts within Excel was too difficult and time-consuming? What if you wanted to…
