Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
GoDaddy: Leaving the Boobs Behind and Kicking Ass
I hated GoDaddy. I truly did. I couldn’t believe a brand could spend millions of dollars flashing cleavage and continue to build so much business. It was a slap in the face to marketers who worked hard to keep their brands relevant, transparent, professional and helpful to their audiences. It was the easy way out… and it seemed to work.…
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Content Marketing
#Atomicchat: User-Generated Content
If you follow me on Twitter, we had a fantastic chat session with the folks at Atomic Reach speaking about User Generated Content (UGC). Here are the highlights and key takeaways from #AtomicChat Twitter chat, hosted every Monday night at 9pm EST/ 8pm CST/ 6pm PST. Follow @Atomic_Reach for all your content marketing updates! Short for user-generated content, UGC is…
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E-commerce and Retail
5 Ways that Tablets are Changing the Retail Experience
This week I was shopping in the local CVS pharmacy and was pretty intrigued when I noticed a full, multimedia display with video and sound promoting one of the electric razors. The unit fit right on the shelf, didn’t take up much space, and had directional speakers. I suppose it won’t be too long before we see tablet stations at…
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Content Marketing
Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain’t easy but it’s also not rocket science. Some folks think that “If you blog, they will come…” but nothing could be further from the truth. Sure, you could organically attract folks to your blog over time and you may even be content with that. But if you’re not getting the kind of numbers you need…
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Content Marketing
MeetingHero: An App for Meeting Productivity
Marketers have meetings all the time as do agencies… meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and expensive. Sometimes fear spurs a meeting where people just want to cover their butt. Other times, meetings produce a ton…
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Content Marketing
How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. Not only would user-generated content save you money, but…
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Content Marketing
LinkedIn Gets Personal with its Storytelling
Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…
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Email Marketing & Automation
What is Expressed versus Implied Permission?
Canada took a stab at improving its regulations on SPAM, and the guidelines businesses must abide by when sending their email, mobile, and other push communications with the new Canada Anti-SPAM Legislation (CASL). From deliverability experts I’ve spoken to, the legislation isn’t all that clear – and I think it’s strange that we have national governments interfering with global issues.…
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E-commerce and Retail
Portrait of a Mobile Consumer
Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top…
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Content Marketing
Content: The Key to Killer Blog Posts
Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share…
