Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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A Great Tool to Troubleshoot Google Analytics Tracking Codes
Oh, those smarties at Google with all their tools! Last week, a client was having some issues with their Google Analytics tracking, trying to segment visitors that were logged in versus those who were not. Central to the troubleshooting was…
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BlackBox: Risk Management for ESPs Fighting Spammers
BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a…
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The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you’re starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time,…
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Reasons Why Your CEO Should Be On Social Media
Did you know that only 1 out of 5 CEOs has even opened a social media account? In my opinion, that’s absolutely pitiful given that the core competency of virtually any executive nowadays should be their ability to communicate with…
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Yesmail Adds External Email Triggers for Sports and Weather
As marketers, we tend to think of customer data and behavior as static fields like age, postal code, and home owner. However, we miss out on the live stream of events that occur around the customers’ life. Events as simple…
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Transforming Your Sales through a Multi-Threaded Approach
I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and…
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Is Your Marketing is Suffering from Fragmentation, Disappointment and Lack of Organization?
You probably answered yes… and ours is a challenge as well. Lack of organization, fragmentation and disappointment are key themes stemming from the findings of the Cross-Channel Marketing and Technology Survey, released by Signal (formerly BrightTag). The results of the…
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You’re Not the Only One Struggling with Analytics
We’ve provided the definition of analytics as well as listed out all of the online marketing analytics you can find to assist you with measuring the impact of your marketing strategies. As you can see by some of the statistics…
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How to Use Social Media to Help Your Business
Given the complexity of social media marketing, tools, and analysis, this may seem like an elementary post. You might be surprised that only 55% of businesses actually utilize social media for business. It’s easy to think of social media as…
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Here’s How You Don’t Get Burned with Influencer Marketing
We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited…
