Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The New Big Deal of Influencer Marketing – with Examples
I should start by saying don't miss Douglas Karr's presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online…
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14 Troubling Trends with Agencies
Since we operate our own agency assisting marketing technology companies , we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with…
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Have You Created a Call-To-Action Button on Facebook?
I'll be honest that we don't do as much with our agency's Facebook page as we could be doing. I'm trying to improve that and have been posting more recently. Today I went to our page and noticed a message…
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How to Correct 4 Mobile Marketing Mistakes You’re Making
On this upcoming Marketing Technology podcast , we're actually discussing the use of forms, optimization of forms, and - of course - the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms…
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Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training's Content Marketing Virtual Summit. My specific topic is a strategy we've been working with our clients on for the last few years - identifying…
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How to Let Your Pizza… er… Product Sell Itself Online
A good friend of mine, James, owns Brozinni Pizzeria. I'm not going to mess around - it's honestly the best New York style pizza in Indy . James has helped us out quite a bit, bringing his amazing Indianapolis pizza…
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Did You Know That “On Hold Marketing” Existed?
I'll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE , wrote me with an infographic pitch about On Hold Marketing , I think I chuckled out loud and mumbled to myself, Are you…
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The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio , our team of data scientists did a…
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Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels…
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The Cause and Staggering Consequences of Data Issues
Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you're missing the ability to accurately target and communicate with your prospects. In turn, this…
