Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content Marketingcontent marketing hiring

    Trends in Recruiting Content Marketers

    We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring…

  • Marketing Infographicscross platform audience

    Marketing to Cross-Platform Audiences

    88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which…

  • Analytics & Testingleger metrics dashboard

    Leger Metrics: Voice of Customer (VoC) Actionable Reporting

    Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and…

  • Content MarketingScreen Shot 2014 03 26 at 11.16.06 AM

    Improving Sales Proposal Effectiveness

    In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study…

  • Social Media & Influencer MarketingMarketing ROI - Return on Investment

    The Blurry Lines of Marketing Return on Investment

    Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…

  • Paid and Organic Search MarketingWhat is Good SEO?

    What, Exactly, Is Good SEO?

    Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe a little. Even though this particular engagement focuses on search strategy, that label carries some baggage. It often implies that…

  • Analytics & Testingvalue digital marketing

    How to Generate Value from Digital Marketing

    Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…

  • Content Marketingemail speed

    The Top Marketing Tactics for Lead Generation

    We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on…

  • Content MarketingDepositphotos 19243745 s

    Selling IN Content is not Selling WITH Content

    In speaking with a company that produces great content, they discussed that some of the content ideas that they ran up the flagpole had been denied because the content didn’t directly influence the sale of their products nor services. Ugh. What an absolutely disastrous content strategy. If the goal of every piece of your content is to sell something, you…

  • Social Media & Influencer Marketingscreenshot brook

    Brook Daily: Find the Best Tweets of Interest

    While I follow a lot of accounts on Twitter, I don’t actually follow the accounts. Twitter is a stream that I’d have to stare at all day if I wanted to capture all of the information I wanted from it. While I love Twitter and it’s an incredible resource, finding tools that allow you to curate the content is really…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership