Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Are You Listening?
Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply didn’t respond to your request? The request that you took time to make? Let’s face it – we’re all busy…
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Marketing & Sales Videos
Video: The Art of Data Visualization
As we work with data and big data sets and customers, we find that data becomes very dangerous when misrepresented or misinterpreted. Marketers sometimes take advantage of this to twist the interpretation to the benefit of the client. This is unfortunate as it can lead to missed expectations. Looking at data can be deceiving, but visualization data can be very…
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Marketing Infographics
Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social – 4 out of 5 requests go unanswered! Ouch. These are highlights from the Sprout Social Index Engagement…
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Social Media & Influencer Marketing
LinkedIn: Top 25 Social Media Experts to Follow
Jason Miller recently posted on social media that he felt he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic: creative, colorful, and packed with advice from different marketing professionals, different use cases, and many resources. If you’ve not downloaded it yet, do so…
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Marketing & Sales Videos
Amplifinity: Solutions for Brand Advocacy
Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately – to drive sales. Their enterprise platform breaks down into the following areas of focus: Customer Touchpoints – AMP integrates with all of our clients’ touchpoints directly to their…
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Content Marketing
Web Testing, Browsers and Resolutions
The team over at Webby Monks have put together this helpful website testing ionfographic (Click through for an interactive infographic). The infographic defines must test browsers, their Operating Systems and resolutions. Here are some associated stats highlighted in the infographic: Mobile Internet Browsing has surpassed 24% share worldwide Windows 7 remains to be the most popular desktop OS with around…
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Analytics & Testing
Marketing Metrics that Matter
Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more…
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Content Marketing
How to Find New Marketing Channels
“It was a really cool place to hang out until everyone else started going there.” This is a common complaint among hipsters. Marketers share their frustration; that is, if you replace the word “cool” with the word “profitable.” A great marketing channel can lose its luster over time. New advertisers take attention away from your message. Rising costs make the…
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Content Marketing
The Surprising Words That Get Top Content Shared
Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising,…
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Email Marketing & Automation
Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…
