Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Your Eyes Move on a Website
For creatives, I'm sure there's someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we've educated our visitors over a decade now as to…
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The Utopian Future of Channel Selling
Channel partners and Value-Added Resellers ( VARs ) are the redheaded stepchildren (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get…
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Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page , but you can't require or even ask them to share your page ? Hey, it's their platform and their users,…
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Understanding the B2B Sales Pipeline: A Complete Breakdown
The B2B sales pipeline is more than a metaphor. It’s an operational blueprint for how companies generate, qualify, pursue, and retain business customers. Each stage represents a critical milestone in the buyer’s journey and requires tight alignment between marketing, sales,…
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9 Steps for Planning Your Next Social Advertising Campaign
On this last week's podcast, we shared some great information, tips and tricks on social advertising . Recently, Facebook released some incredible statistics on its social advertising revenue. Overall revenue is up and ads themselves are 122% more costly. Facebook…
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Nurturing Conversions through the Social Media Sales Funnel
This amazing infographic sponsored by TollFreeForwarding walks the average business or marketer through the 6 keys to achieve to drive sales via social media: Awareness, Interest, Conversion, Sale, Loyalty and Advocacy. Sales funnels have been used through the marketing world…
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Here’s How to Optimize Your Blog for Content Marketing
No matter what kind of content you're creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks…
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Ambience: Relevant Product Recommendations in Content
There's a world of content out there that's growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader…
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Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal…
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Recruit’em: Find Business Connections on Google
If you're looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name , or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal…
