Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Ambience: Relevant Product Recommendations in Content
There's a world of content out there that's growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader…
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Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal…
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Recruit’em: Find Business Connections on Google
If you're looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name , or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal…
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16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO . I like the advice here because it goes beyond the actual media and points to other…
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Strikingly: Import Your LinkedIn Profile Into A Beautiful, Mobile-Optimized Resume Site
There are often times when you don't need to spend thousands of dollars on a new site - you just need a placeholder for an event or online portfolio, a simple product page or just to display your online resume.…
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The Challenge of Marketing Silos and How to Break Them
Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share…
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How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can't manage everything and that also means simple administrative tasks…
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How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a…
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What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we've moved from simple dial-up to having dozens of devices in our homes that are connected, recording,…
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How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share . I love the infographic but I'm not a fan of the name... first, I don't believe there's a formula. Next, I don't believe there's…
